Investing in real estate is a massively lucrative money move–but only when you’re getting the best ROI possible.

Real estate investing generates more millionaires than any other industry. However, the saturation of buyers and scarcity of homes for sale can make this tricky even for the more experienced investors.

The first thing to be aware of is that the market is highly competitive right now–and only the seasoned pros know how and where to find the very best deals.

There are 4 must-do steps to making seven figures in real estate, and utilizing the following tips will greatly increase your chances of generating high returns on your investments.

1. Find a Seasoned Pro

Many realtors are also real estate investors. When searching for an agent, be clear that you are looking for an investment property (fix and flip, rental property, multifamily complex, commercial, etc). He or she should also be able to help forecast your ROI for what your intended use is. Be sure to find someone who not only knows the ropes but understands all the tax breaks and laws that govern the local market. The type of realtor you want will also be able to help you navigate all the available financial options, from paying all cash to traditional banking loans and private money lenders.

2. Be Ready to Pull The Trigger

First, you need to know what you can afford. Schedule a free Gap Analysis Strategy Session with one of our experts to discover where your current financial situation lies, what’s smart for you and where your biggest gaps are.

Ideally, cash is king, as it will allow you to bypass certain contingencies such as loan approval and appraisal. You can also close escrow immediately, making your offer more attractive than one that carries financing contingencies. If you are seeking financing, get pre-approved immediately, as this will help you know what you can afford and provide an estimate on what your mortgage will be. Your lender will tell you what timeframes they need to fund the loan and complete contingencies. This pre-approval shows you are serious and qualified, making your offer stronger than someone who doesn’t carry a pre-approval letter. The last thing you want is to miss out on a great deal because you were not able to make a strong offer.

3. Make Your Own Luck

Newly listed properties tend to be the focus of most new investors, but rather than looking for newly listed homes, look for the ones that have been on the market for 120+ days (this is readily found by your seasoned professional and through some light due diligence). The goal here is to find someone who needs to sell and a realtor who wants to make his commission before the listing contract expires. You will essentially get the listing agent on your side and he will be working hard to get your less-than-listing-price offer accepted.

An additional tip here is to send the address of the properties you drive to your realtor. Ask your realtor to search the homeowner through public record and write an offer on the property off-market. Through this method you eliminate the public competition driving the sales price up through a bidding war.

4. Get Creative

Sometimes the accepted offer isn’t always the highest. When dealing with probates, divorce, and trust sales you want to also consider the sellers needs. Often times offering a lease back, flexible escrow terms, or even ridding the property of everything left will make the seller’s life easier and help you open escrow on a highly desired property.

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Is your LinkedIn profile bringing in leads that are converting on a regular basis? If not, you’re not utilizing LinkedIn to its full potential.

LinkedIn is a goldmine—but it’s all about strategy.

A good LinkedIn profile will catch your prospects’ attention and leave an impression on them, but a great LinkedIn profile will encourage them to connect with you and take the next step (sign up, buy tickets, etc).

LinkedIn is a very powerful social media platform—and there’s a reason why Microsoft paid $26 billion to acquire it. Microsoft took an already powerful platform and rewrote the algorithm for LinkedIn, adding even more powerful features that would revolutionize how professionals could market themselves.

But most people don’t actually know how to utilize LinkedIn successfully.

Most professionals create a LinkedIn account, connect with some people on it, maybe post some updates, and that’s it. What they don’t realize is that LinkedIn is one of the best tools on the Internet to showcase how valuable you are and use it to scale your business. But in order to do this, you first need to understand what your strengths and weaknesses are, and diagnose your current situation and what you need to do to scale, through a free Gap Analysis strategy session with one of our experts—so you know how to position yourself strategically.

Your next step is then optimizing your LinkedIn profile, so that it stands out and strategically attracts and converts new prospects.

Let’s look at the different profile sections of LinkedIn…

1. Your name.

It might seem straightforward, but your LinkedIn name is very important—it can be used to boost your presence online through keywords. Put your keyword in your last name section so your name will appear when people search for that specific keyword. For example, “Wendy Stevens – LinkedIn Expert”. Use keyword tools, like Moz Keyword Explorer, to find the most suitable keyword for you.

2. Your tagline.

This is where you say what you do—it should be descriptive, concise and compelling. But what most people don’t know is that you can optimize this section by including some your keywords here as well.

3. Your summary.

Did you know that only the first two lines show up and 67% of the searches happen on mobile? This means that you have to be very strategic about what you put in those first two lines, because that’s what most people will see. This dictates whether they want to see more of your profile, or ignore it altogether. Speak in the first person to your ideal avatar and say what you do, but most importantly, how you can help them. End the summary with a soft call-to-action.

4. Your first experience section.

Upload a video testimonial from a client that you have actually helped. Use only real testimonials! You can use guerilla marketing for free to get social proof. And don’t forget to include keywords in every experience section and in the title of every video. Upload a video for each thing you have experience in. You can upload these videos to YouTube, and use the links on your profile.

5. Your skills.

Don’t be stingy with your skills. Use all 50 skills on LinkedIn and have people endorse you for your skills sets, and be sure to get as many recommendations as possible. You can’t be the top performer without recommendations. You only have one opportunity to get featured on ProFinder, which is LinkedIn’s tool of promoting experts throughout the platform.

This is only the tip of the iceberg—LinkedIn has the power to revolutionize your business if you know how to utilize it to its fullest potential. And if you learn from experts who have cracked the code themselves, like we have, LinkedIn could be the missing puzzle piece to getting to seven figures.

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Building your online presence is critical for every business in today’s digital world. But you don’t just magically rank in Google after you build a website or publish some blogposts.

A high-quality website is only the tip of the iceberg. To truly scale your business, you need a powerful SEO and online marketing strategy. And continuously implementing a great SEO strategy is critical if you want to outrank your competitors and consistently drive traffic from Google.

However, most businesses don’t understand how to utilize SEO correctly, and many have tried but did all the wrong things—so when they didn’t get results, they stopped trying and were left confused and frustrated.

How much revenue do you need to bring in? Are you executing a plan to reach that goal? Do you have a killer marketing strategy in place? A free Gap Analysis strategy session with our team of experts will uncover what the gaps and problems are in your business and current financial situation, and lay out a roadmap to scaling your company and building ultimate wealth.

Your next step is implementing a successful search engine optimization strategy. We spoke with renowned SEO expert Chloe Spencer to uncover the top 10 SEO tips every business owner should be aware of.

1. Search engine optimization has two pillars; on-page SEO and off-page SEO. On-page includes content, keyword usage and placement, technical SEO, etc, while off-page is about link building and building authority. Compelling, quality content is critical, but your link authority is what Google is most concerned with—and your authority and trustworthiness is ultimately determined by who is linking to you.
2. You need high-quality sites linking to you in order for Google to consider ranking you for popular terms. But only focus on building authoritative, trusted links. In order to build your own trust, you need to build links from websites’ with high link authority themselves. Majestic Trust Flow is the number one metric to monitor websites’ authority, including your own. When building links, try to aim for sites with a Trust Flow of at least 20.
3. Link building is a tricky business. Be careful that you don’t hurt your SEO with black hat link building, which is going against Google’s guidelines and doing things like mass article generation and other link schemes. Building low quality links via link schemes are only going to be detrimental to your SEO—it will come back to bite you, and you may very well end up with a penalty from Google. Use clever and creative link building strategies; focus on providing compelling, unique value, and get it out there.
4. If you’re interviewing an SEO consultant or firm, one of the biggest red flags to look for is if they focus more quantity than quality when it comes to link building. It’s all about quality!
5. Blog—but don’t just publish your articles to your site and leave it at that. There isn’t enough traffic in your little corner of the Internet to warrant the time and effort it takes to create compelling blogposts; you need more eyeballs. SEO-optimize your articles, collaborate with influencers, drive traffic through advertising, find high-quality link placements, etc.
6. The Yoast SEO plugin is useful but not a must by any means. It’s a good tool for optimizing title tags and meta descriptions, as well as social sharing titles and descriptions, but that’s all you need it for. Don’t worry about the red light/green light aspect that it gives you.
7. Your title tags are the most important spot for placing top keywords. A page’s title tag will also usually show up as the title of its listing in the Google search results—so it’s crucial your title tags are not only keyword-optimized but are compelling and read naturally to humans.
8. Keyword density vs keyword placement. If you’ve heard that you need a certain keyword density in your content, it’s a myth. Attempting to place keywords a certain amount of times in your content is called keyword stuffing and can get you a penalty from Google. It’s all about where your top keywords are—title tag, heading, and in the first or second sentence of the body copy.
9. SEO vs social media. Business owners often think they have to choose between SEO and social media, or that they only need one or the other—but both are important! Social media marketing is a must in today’s digital world, but that doesn’t mean you can neglect SEO. Google is the number one search engine, so ignoring SEO means potentially (and likely) missing out on your biggest traffic stream.
10. Use Google Search Console and Google Analytics, and consistently monitor your data such as traffic, user behaviour, site errors, etc. This is an absolute must for every website!

 
All of these tips are crucial, but the number one, most important thing to remember with SEO is that it’s not a one-off task—it takes time, and requires continuous implementation. And when you put in the time and effort, you’ll be surprised at how much it will pay off.

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Of course you want more sales.
And in order to get more sales, you need relevant leads to sell to. One of the most crucial steps to scaling a business is building your database—your list. But most importantly, a database that consists of actual, potential customers.
Your list isn’t helpful unless you know the right information about the people on it. It’s critical to understand who your clients are, where they come from, and what they are interested in. Knowing these details about your customer base allows you to communicate more effectively, send better-targeted messages that lead to conversions, and continuously growing your sales.
However, managing your database usually takes a lot of time and effort. You need to update your list as soon as a new entry comes in, you have to input relevant details about each customer, try to keep track of communication, manually focus on retention, the list goes on (pun unintended)!
Ready for the good news? You don’t have to do everything manually. Ever, again.
The real substantial revenue increases start happening when you begin to automate everything in your business, starting with getting tools in place to grow your list, collect data, and utilize that data to grow your sales. There is a plethora of popular CRMs out there, but one of the most popular in the industry is Infusionsoft.
You may have heard of it, or you may even be using it already. So how do you use Infusionsoft successfully to automate your sales and marketing?
Speaking of which, what if you don’t have a killer marketing strategy already in place? Or are struggling with sales? We recommend getting on a free Gap Analysis strategy session with one of our top experts, who will diagnose your current financial and marketing situation, show you what the gaps are, and lay out a roadmap to scaling and automating your business.

Let’s go over the 5 most important steps to growing and managing your list using Infusionsoft, including killer tips on how to use this so often misunderstood and underutilized tool to skyrocket your sales.

1. Know exactly where your leads are coming from.

Whether you’re doing social media marketing or Google Adwords, you need to know exactly how people are getting into your list, so you can communicate and sell to them accordingly. These users ended up on your website by following a marketing trail; and that’s what you want to know. Which marketing avenues are effective in generating leads? Where should you focus your attention so that you get more out of your marketing dollars? Your customer relationship management tool or CRM allows you to track how you acquire your subscribers, which is crucial knowledge—so use it!

2. Tag people.

The beauty of Infusionsoft is that it allows you to tag people, so you know how you first engaged with them, what step they’re at in your funnel, what they’re interested in, what actions they’ve taken, etc—so you know exactly how to communicate with them at every stage in the relationship. You should always be tagging leads according to how they were captured or the marketing campaign you used. For example, leads can come through a landing page, a webinar, events with text integration or a website integration, and free gifts/lead magnets. By using tags, it is so much easier to segment your list and create successful campaigns.

3. Nurture your relationships.

People don’t usually ever buy on the first contact. Find out what their primary pain point is and present to them how you’re going to solve it, BEFORE asking for anything in return. This is the most important step in building rapport and trust. Once rapport has been established, people are 100 times more likely to buy from you, and keep buying from you again and again.

4. Track what’s happening at all times.

Always track what your customers are doing, what’s working and what isn’t. For example, if they’re opening emails or clicking on links, from which channels, which CTA buttons, etc. Tracking and testing shines a spotlight on what converts the best, so you can make the right offers to the right people at the right times.

5. Integrate.

Infusionsoft integrates with almost every tool and platform out there, either directly or via Zapier. Consolidate your marketing efforts! For example, integrating Facebook retargeting with Infusionsoft will allow you to target specific groups. You can also use text integration with tools like FixYourFunnel, Call Loop, Salesmsg, PlusThis, or Twilio.
Infusionsoft is a fully integrated marketing, sales and accounting software that can automate your marketing completely—and if you’re like 90% of the business owners today, automation is one of your #1 struggles. Start using a CRM as soon as possible, or get to know your current CRM on a deep level so you can use it to fully automate collecting leads, nurturing your relationships and converting them into repeat customers.
Automation is foundational in scaling a business—and a fully integrated CRM could very well be your missing puzzle piece.

Listen to the Podcast on Your Phone

Do you wonder whether you’re using all the tax, entity and wealth strategies available to you and if your investments are truly producing all they could be? Get in on the only conversation about money you need to be having with Real Money Talks.

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We all have bad money habits. And you may not even know it…
Even if you do, it’s one thing to recognize a bad habit and a whole other to change it. It takes a lot of time and massive effort to change something so deeply-rooted.
That’s where NLP comes in.
NLP, or Neuro Linguistic Programming, is the study of why we exhibit behaviors and how we can change deep, unconscious habits, especially those that are detrimental to our lives and our goals. It’s like a secret user manual for the brain that helps us understand our thinking processes.
NLP delves into how the human brain works, what influences us, and how we can change our actions. And we can use this to change our financial habits and thought processes, influence others to generate massive sales and create ultimate wealth for ourselves.
In fact, many of the world’s richest individuals are NLP masters. Why is this?
Let’s go over the top 4 reasons why NLP is the missing link between you and multi-million-dollar wealth.

1. Kick Bad Habits

Here’s the big misconception…  When it comes to personal development, most people focus on positive thinking and goal setting.
But positive thinking on its own won’t make you a millionaire. Positive habits will. NLP helps us identify the unconscious habits that hold us back from success. Not only that, but it also helps us understand the motivation behind our negative actions.
What’s your natural inclination when it comes to the leftover profit from your income? Maybe you lose a lot of it to unnecessary expenses. Maybe you pass up on investment opportunities in lieu of another deposit into your savings. Using NLP, you can dive into your unconscious neuro patterns that start bad habits in the first place. Being aware of harmful habits gives us a chance to intervene before it’s too late and our whole life has already gone by.

2. Interrupt Triggers

Every habit starts with a trigger. Whether your habit is to save, invest, or spend your money, it all starts with a trigger. Unfortunately, many of us can’t change our behaviors because we can’t identify our triggers.
But using NLP we can pinpoint our triggers to prevent bad habits. NLP can decipher when the bad habit starts and unscramble the trigger to prevent action. If you’re serious about changing your bad money habits and creating multi-million-dollar wealth, awareness is not enough. You need to pinpoint and prevent triggers to avoid repetitive behavior and results.

3. Conquer Phobias

When we think of phobias, we often picture claustrophobia or arachnophobia. But phobias come in many forms, and some of the most common are correlated with money.
Phobias can take the form of habits that disrupt our lucrativity and path to success. They are often unconscious, and are deeply ingrained into our psyches. For some, phobias are surface level and easy to identify, but for others phobias can be on a much deeper, subconscious level—and without NLP may never be identified and conquered. Thus holding you back from success your whole life.
NLP is centered around our subjective interaction with our environment. It helps us shift the way we internalize our memories from the past and our visions for the future. NLP can help tackle phobias by breaking down the unconscious neural pattern that forms them—and once the pattern is untangled, we can rewire our brains to conquer our phobias once and for all.

4. Build Good Habits

Our daily habits control our lives.
Good habits will enhance our lives, our relationships, and our ability to create wealth and money—whereas bad habits will forever keep us from achieving our ultimate goals. Using NLP we can build positive habits to influence the trajectory of our success.
Want to generate the cash flow and lead the lifestyle you desire? It all starts with beginning to etch the right grooves into your brain. Mastering NLP uncovers what influences your brain, your thinking, and your actions—and you can use that knowledge to get what you want in life.
But you can’t learn NLP overnight. You need to find an immersive environment where you can master NLP and learn how to implement it in your business and finances. But first you need to strategize your wealth plan.
To gain insight on your financial situation and what you need to do to massively scale it, get a free, guided Gap Analysis strategy session with our team of experts. This first step is critical before diving into NLP.

And once you start utilizing the power of NLP in your life and your business, creating wealth is easier than you could have ever imagined.
 

Listen to the Podcast on Your Phone

Do you wonder whether you’re using all the tax, entity and wealth strategies available to you and if your investments are truly producing all they could be? Get in on the only conversation about money you need to be having with Real Money Talks.

Step 1.
Search for “Loral’s Real Money Talks” in your preferred podcast app or platform

Step 2.
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