Business modeling and plans are key factors to success of any new and growing business. Find out about training center business models with help from a money expert, sought-after speaker, best-selling author and President and CEO of Live Out Loud, Inc. in this free video clip.
What Is the SWOT Analysis for a Wedding Cake Company?
Small, service-based businesses are the fastest and easiest way for you to get into business quickly. Find out about the SWOT analysis for a wedding cake company with help from a money expert, sought-after speaker, best-selling author and President and CEO of Live Out Loud, Inc. in this free video clip.
Can You Write Off a Bad Investment in an LLC?
As you begin understanding and evaluating investments, it’s inevitable that over time one of those investments may not pay off. Find out if you can write off a bad investment in an LLC with help from a money expert, sought-after speaker, best-selling author and President and CEO of Live Out Loud, Inc. in this free video clip.
The Importance of Exercise on Your HR
As a business owner, thinking about human resources at a high level might not seem like a priority given your day-to-day challenges. Find out about the importance of how exercise affects your HR department with help from a money expert, sought-after speaker, best-selling author and President and CEO of Live Out Loud, Inc. in this free video clip.
How To Get People To Open Your Emails
If your company does any type of email marketing (which it most definitely should – if it’s not, contact us ASAP), subject lines can be your best friend or your worst enemy.
What a lot of email marketers and companies fail to realize is that there are two primary goals with any email:
- Get the reader to open your email.
- Get the reader to click the link inside of your email.
The first part is getting them to open it. Too many times, we hear stories about companies’ email open rates being dreadfully low, yet the content they have inside of the message is gold.
Newsflash: No one’s going to read your gold if you don’t entice them enough to open up your email in the first place.
Use the wrong subject line, and your marketing is dead before it even starts.
So, while there is no formula for writing the perfect subject line, there are different methods and strategies you can implement to get the most bang for your buck.
One of the best strategies we’ve found that works is writing 5 subject lines instead of one.
Write 5 and then read them aloud. This simple test will help you verify that the language is conversational and not robotic (which SO many companies make the mistake of doing).
Pick your 2 or 3 favorites and send the email as a test to your mobile device. Check to see if it all fits in the screen of your mobile device or if anything looks weird.
Then ask yourself, “If I were running around on a busy day, would I open this email? Seriously, would I take time to read this?”
If no, then back to the drawing board.
If yes, winner, winner, chicken dinner!
Yes, this process takes more time and effort, but you will eventually get so good at this process that it will become second nature. Plus, the open rates on your messages will increase, which will motivate you to continue this strategy.
There’s so much more involved in email marketing, headline writing, the format of the text, and the placement of the links, but we figured this was a good place to start. Expect more helpful blogs on email marketing and how to make it the most effective for your business soon.
The Culmination: December 2013 Newsletter
Wanna Learn How to Attract Massive Amounts of Wealth?
I’m sure you do…
It’s rather simple. In fact, there are only 2 steps that I follow to do this and you can do it too.
Now, those two steps might seem like they’re the same, BUT they’re not.
Let me show you what I mean…
Money is only a form of energy.
You have to have a place for it to flow or else it won’t come to you. If you plan to hoard it or lock it up and not put it to use, then you’ll never get massive amounts of it. Or if you do, you won’t keep it. End of story.
Have a plan of what you want to do with your wealth.
Will you give a portion of it away, invest it, travel with it, etc.?
Now for the other portion and this is the MOST important.
What value do you have to offer in exchange for your wealth?
Check this out…
At one time, Bill Gates was known as the richest man in the world.
How come? Not because he founded Microsoft or anything like. That was a bi-product of his vision.
His vision was to connect people. He connected the world with the personal PC. Think of the amount of value that has. Almost priceless.
He was rewarded for his level of service. He’s responsible for connecting more people to each other than any other person in this era with Windows on almost every personal PC for decades.
What is your plan to attract wealth and what immense value do you have to offer for it?
Leave your comments below and share with the world what your plan is. The more you get it out the more wealth can flow to you.
Bring your entrepreneurial skills to the next level…attend a free event!
Put more cash in your pocket using your skills and hobbies
Guide to Wealth Cycle Investing
Money Rules
In my book Wealth Cycle Investing, on page 57, I talk about money rules and taking control. When you opt for direct participation in assets, you need to make decisions based on your personal criteria-your money rules. Your money rules are determined by your current situation and financial objectives, and they help you decide.
But let me give you some Investing Money Rules:
- Decide whether you want to be an active or passive investor.
- Are you looking for money now (cash flow) or money later (appreciation)?
- Decide what kind of return you want on your investment annually
- What are you liquidity needs? Do you need to keep cash on hand or readily accessible for your needs?
- What are your tax ramifications? How will your taxes will be created or minimized by your investing? Investments can create huge tax liabilities or create huge tax deductions.
- Finally, what are the risks and rewards associated with your investment? How do you measure these variables? Do you have the tendency is to discount the risk and over-rate the reward?
Here are some other Money Rules to help you
Cash Machine Money Rules:
- How much money will you invest in the business?
- Will you bring in JV partners for capital?
- Will you utilize partners for other reasons?
- If so, how much interest/ownership are you willing to give up?
- Will you borrow money for expansion and/or growth
- Will you borrow money for operations?
- Will you purchase assets in the business name?
Money Rules For Holding Assets:
- What kind of entities will you utilize?
- How will your entities be structured in relation to one another?
- How much equity are you willing to put at risk per entity?
- How many businesses/assets will you hold per entity?
- When will you start a new entity?
- Will you pay taxes per entity or flow income to a “mother ship” or to your personal tax return?
Money Rules For Family Spending:
- Will you combine your money and pay all bills out of the joint account?
- Will you have separate accounts for certain bills or for discretionary spending?
- How will you decide on large purchases?
- How much can you each spend without notifying the other person?
- How will you handle money with your children?
- What is your philosophy on debt?
Money Rules For Family & Money:
- Will you loan family members money? If so, how will you structure the payback terms?
- How will you document it?
- If you loan family money, how will you handle the situation if they are not able to repay it?
- Will you borrow money from family? If so, for what reasons?
- How will you repay it? What if you cannot repay it?
Bring your entrepreneurial skills to the next level…attend a free event!
Put more cash in your pocket using your skills and hobbies
Guide to Wealth Cycle Investing
To Wing It or Not to Wing It…
I’ve been speaking at live events for almost 20 years now. I’m considered the best female speaker who can sell from the stage in the world!
So when it comes to speaking it’s not something that I shy away from. I’ve also been doing a lot of video production over the past 10 years as well. Heck, I was in The Secret. That’s a pretty big deal in it of itself.
With that said, most of the videos I shoot in my studio are me just ad-libbing or winging it. You see for me it’s the outcome that matters most, not the quality.
You’ll recall, I’m the Say-Yes-And-Figure-Out-How-Kinda-Girl. That doesn’t mean that I’m not about quality, because I am. It’s just that I value speed and progress more than quality at times.
So, what are your thoughts? Should I continue to wing it or tighten up my presentations?
Before you can answer that let me tell you what I just invested in. I just purchased for my recording studio a professional teleprompter that fits around my camera.
I don’t know why or how I lived without this before? This is the most amazing thing ever!!
It’s not only cutting down on my production time (you see I thought it was faster to wing it) it’s also cutting down on my post-production cost and editing time as well.
There are simple little fixes out there in every business that will help you be more impactful and purposeful, not to mention better.
Where are you ad-libbing or winging it in your business? What tool can you get pick up to help you do things not just a little bit better but a WHOLE lot better?
Do it! Do it today! I should have made my move years ago.
Tell me about yours below.