I’ll be in San Diego on Wednesday, Nov 5 for my Millionaire Makeover Tour! Seats are still available, I’d love for you to join me! > https://goo.gl/9qp013
By now, everyone has heard of Twitter and it would seem as though everyone has their own account.
This is just as true for businesses who have taken to Twitter, even more than Facebook, to reach out to their customer base. Twitter makes it extremely easy to not only get the word out to your market, but listen for what they say back (for better or worse).
However, being successful with 140 characters is harder than it looks.
The first rule of Twitter is to use it often.
People have been saying content is king for years and that hasn’t changed now that it is processed in smaller chunks. If your company’s Twitter account goes stale because you’re not using it enough, you’re missing out on a golden opportunity.
While it’s important to use your company’s Twitter account to make important announcements and advertise new products and services, you can be doing so much more with it. Speaking to individual customers or even tweeting something humorous or non-business related now and then will go a long way. Just be sure you keep it professional and don’t get sucked into conversations or arguments that won’t help your business.
One of the biggest challenges everyone faces with Twitter is getting recognized and being heard. With hundreds of millions of users, this is no easy task. Interacting will certainly help, so aside from tweeting, be sure you favorite and retweet certain messages, too.
However, Twitter will also provide you with plenty of opportunities for strategic partnerships. Find other Twitter accounts that could use some growth just as much as you could and negotiate a deal to both help the other by mentioning them in tweets. If you can do this with a company where you share customers, this will be especially potent. Sometimes there are Twitter accounts that won’t gain from your added exposure because they already have hundreds-of-thousands of followers. Find contact information for them and see what they would charge you for some mentions.
Don’t expect immediate results with Twitter. Those accounts with impressive followings are usually the result of hard work or starting back when Twitter was still a small platform. Stick with the simple advice above and you’ll get there soon enough.
No business these days should exist without a Twitter account. More and more, it’s becoming a feature customers expect. So start with Twitter today and begin implementing these tips for a respectable following you can concert into revenue.
* BIG announcement for online advertisers:
Facebook has announced an update to its News Feed feature to diminish what the site calls “click-baiting.”
In a “News Feed FYI” blog post, Facebook defined “click-baiting” as “when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.”
These are the kinds of stories “people frequently tell us are spammy and that they don’t want to see.”
But like it or not, click-bait often succeeds at its primary goal of getting a lot of people to click on it, and that means that under Facebook’s previous algorithm, such posts appeared high up in many News Feeds.
Facebook provided its own example of a click-baiting post:
Facebook said a survey found that 80 percent of the time, users preferred headlines with more information “that helped them decide if they wanted to read the full article before they had to click through.”
And so now Facebook says it’s changing its algorithm to give factors beyond the number of clicks more weight in determining how news items are ranked, including measurements that indicate whether a news item is likely to interest users. When users click and take a while to return, Facebook ranks that new item higher because they believe people valued the information enough to actually read it.
“If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted,” the blog post said. A news item also will increase in status based on whether friends discuss or like the post.
The Right Way to Share Links
When people share a link on Facebook it often appears in News Feed with a large picture, a headline and some text that gives context on the link. These are the kinds of posts Facebook (and its users) prefer:
I want to pre-face this post by telling you I’ve made millions of dollars through Facebook advertising … but I’ve also spent millions of dollars in ads.
It goes both ways. My ROI is huge, but I had to be willing to spend the money & test what worked best…
If you’re not willing to spend money to find out what works best – stop reading now.
Do I still have your attention? Good …
Few things have had an impact comparable to that of Facebook in the 21st century. It’s made a number of things possible that weren’t before, and countless things a lot easier. However, that doesn’t mean everything is a cakewalk with the world’s most popular social media platform.
So, if you’ve tried advertising with them in the past, you may have been disappointed with the results. So try implementing these tips instead of giving up.
First, Facebook is all about building relationships. It is social media, after all.
This means you’ll come up disappointed if you try using the platform for direct sales. Overall, this approach just doesn’t work. Use Facebook to build a relationship with your demographic and you’ll be repaid for your efforts over time.
Second, Facebook has been more than generous when it comes to targeting your demographic.
So make sure you take advantage of all 11 areas you’re allowed to choose. Otherwise, your ad could be seen by hundreds of millions of people, but you’ll still come up empty handed. The targeting factors Facebook provides include location, age, birthday, sex, keywords and more. Depending on how you’ve been targeting your demographic online in the past, you may need to spend some time getting reacquainted with your customer base before spending any money on ads.
Sometimes, the best ads actually combine the first two tips.
So use the targeting factors Facebook provides to zero in on your market. However, instead of just showing them a picture of your product, ask them to RSVP to an event or become a fan of your page. This is a great way to begin a relationship that may ultimately turn into a sale. As this is so different from the traditional approaches you’re most likely used to, you’ll need to steel your resolve when your initial investment gets you nothing tangible in return. Be patient and results will come.
Due to the new way you need to approach advertising with Facebook, it’s not a bad idea to come up with a plan for it from the beginning. Start with one overriding, objective goal and then break it up into much smaller ones you can take aim at along the way (i.e., we’ll spend x amount on an ad that will earn us 1,000 fans).
You’ll definitely be in for a learning curve when you begin advertising on Facebook. However, as long as you take the above tips to heart, this advice doesn’t have to be in vain.
The largest social media platform in the world isn’t going anywhere, so learning how to market on it can pay huge dividends.
So, I told my sales team a couple of weeks ago, that if they rocked it – and I mean ABSOLUTELY ROCKED IT – I would fly them privately in my personal plane from their home base in Utah to my home base in Tahoe to spend a week with me and some of my good friends. This week is HUGE for my company & I, as we’re hosting our 100th Big Table program, AND my birthday is this Tuesday, June 24…so, you know we were going to celebrate HUGE this week 😉
Well, what did my sales team do?…
Umm…TOTALLY ROCKED IT!!!! Beyond killed it!!!!
Each & every one of these guys earned their way on this plane to come relax with me & enjoy the Tahoe sun. Way to go, guys!!!!
I’m a huge believer in rewarding those who reward you. Gifting my sales team with a private flight & some fun in the sun was my little way of showing them I appreciate and recognize their hard work. They rock 🙂
The Internet has brought with it too many advantages to count, especially if you’re a business.
Thanks to the digital age, you can now reach all kinds of customers all over the world. However, this doesn’t mean every company in the world is excited about giving up the standard ways they’ve become accustomed to using to accomplish things. If, like so many, you’ve had a tough time letting go of cold calling tactics, here are some reasons to finally move on to inbound marketing.
For one thing, inbound marketing simply costs less. Studies have shown that in order to get the exact same result, you only have to spend 60% as much on inbound marketing as you do on cold calling. In this economy, that should be enough to get you thinking about making the switch.
Another huge benefit is that it allows your salespeople to do what they’re best at: selling.
Whether this means over the phone or in some digital way, the result is still the same – namely, more sales. The problem with cold calling is you’re taking shots in the dark. Even the world’s best salespeople will come up empty handed the majority of the time when they’re essentially dialing random numbers and hoping for a warm reception.
One of the reasons inbound marketing makes life easier on your sales people is because customers do so much of the heavy lifting for them. Inbound marketing makes it possible for customers to research the products or services beforehand and get acquainted with them well before they ever speak with a salesperson. When they do, that time can be spent answering individual questions or otherwise putting the finishing touches on a successful sale.
Perhaps best of all, inbound marketing is working while you’re fast asleep and your salespeople are away. As it’s a predominantly digital option, you can rest assured that potential customers can access it at any hour, when it’s most convenient for them. So there’s never any real downtime where your marketing is concerned.
Lastly, inbound marketing doesn’t give your company a bad name. It’s not intrusive and annoying like most cold calls are. Considering how many calls an employee could make in a given day, it would be pretty easy for just one bad apple to give your company a worse reputation. Multiply this by however many cold callers you’ve hired, then over the course of a year and your choice should be a simple one. Inbound marketing doesn’t have a bad stigma attached to it for good reason.
So if you’ve been resistant to leaving cold calling in the past, hopefully this will be enough to convince you. Inbound marketing is by far a superior option, no matter how you look at it.
If you still haven’t come around to the idea of using social media for your business, you’re not alone.
Many can’t reconcile the “social” component with conducting business and turning profits. Well, it’s time to get past that hang-up because all your competitors are using social media and quickly passing you by. Here are the best sites to join immediately for better business success.
By far the least “social” of the social media platforms is LinkedIn.
While plenty of business is done on other sites, LinkedIn is only for business. So this is a great website for getting your business out in front of all types of people in all kinds of companies, many of whom may be key decision makers. The more you network on LinkedIn, the more likely you’ll be to end up in front of the right pair of eyes. Of course, when it’s time to hire, LinkedIn will make it easy for you to find the candidates your company needs.
Twitter is certainly used for plenty of reasons that aren’t remotely professional.
However, spend some time on this popular social media platform and you may soon realize yours is one of the only companies in the industry without a presence. This platform is exceptional at publishing information at the speed of light and using inbound marketing to bring in customers. In addition, you can’t do any better than Twitter for eavesdropping on your customer base. They’ll have conversations right out in the open and, if you play your cards right, you can make them about your company or product.
Although YouTube may not seem like a social media platform, strictly speaking, it’s crossed the boundary and nowadays most people consider it under the umbrella.
In many ways, YouTube may offer you the best possible option where social media is concerned. It does away with any confusion that can be caused by the written word thanks to the most popular medium currently available, video. Furthermore, unlike, say, Twitter, many companies still don’t have a YouTube channel. So, you may find none of your competitors are providing you any competition on YouTube, giving you an excellent opportunity to establish yourself as an authority and capitalize on the results.
There are countless other options where social media is concerned, but start with the above three for your business. Learn them; master them; and then move on from there. Other platforms like Facebook have plenty to offer as well, but you’ll have your hands full with the three above and they’ll provide plenty in return. Trust me, everyone’s on Facebook and some focus on it too much. So it’s best to hone in on the 3 above, as Facebook will come naturally to you and your team.
I got this amazing little note from someone who recently attended one of my #3DaysToCash workshops…it truly reminds me of how impactful these tremendous programs really are 🙂
“Thank you, Thank you, Thank you for taking me out of my comfort zone this past week.
It was the best move you could have made making me leave my husbands side for the whole workshop.
I learned so much about myself and what I am capable of in your 3d2c workshop.
Your staff was fantastic to work with and did a wonderful job.
I was amazed at how much I learned about myself and what I can do on my own when I’m pushed to do it.
We both came home with a whole new attitude and hit the ground running on Monday morning and we haven’t stopped yet and have no plans to do so.
Thanks again for a wonderful learning opportunity. :)”