It seems that many of you have some reservations when it comes to marketing your Cash Machine and asking for the money. You’re not alone. Sales and marketing will be a huge part of getting your idea off the ground. If the idea of giving a sales presentation is daunting to you, there are a few things you can do to make it easier on yourself.
First and foremost — relax. Your attitude and demeanor is the first thing your potential client will notice. So stay calm and assuring. You’re the expert. Know your product or service like the back of your hand.
Have a presentation mapped out and practice it with your friends or family members. Don’t attempt a sale without having your presentation down pat. This lends confidence and puts your client at ease. Remember that you’re there to help them.
It helps to have sales materials to review while you’re talking. Some people use a type of worksheet to outline everything they want to go over with their prospect. This also shows that you are organized, which helps you come across as more credible and trustworthy.
When you’re going through your presentation, keep your prospect involved in the conversation. Ask them questions to make sure you aren’t losing them in all your chatter. By asking them questions you’re also qualifying the sale. This helps during the close because you can remind them how your product or service will help them.
Don’t be afraid to Always Be Closing. Guide them through a process that’s engaging, entertaining and informative. Stay on their level. Don’t over talk them and don’t talk over them. Remember, your prospect will tell you how to sell them IF you ask the right questions and get in tune with their needs.
Stay focused. If you find yourself running off on a tangent, circle back to the close. And if it’s your prospect that has gone off track, politely get them back on the subject by asking a question that involves your services or product and how it can relate to them. Again your client will tell you how to sell them so pay attention to how they answer you.
Remember your future client knows that you are there to make a sale. Instead of “pitching” them, inform them. Be clear, concise and to the point.
When you’ve finished showing them how your product or service will benefit them, give them some options and ASK FOR THE MONEY.
Remember that in sales it’s a numbers game. So in order to get to the YES there is going to be a few NO’s along the way. A NO is not always a NO — have your rebuttals ready. After you address each objection go directly back into the close and ASK again for the MONEY. There’s a fine line between persistence and being pushy. You don’t want to appear pushy or desperate, so be aware of when enough is enough. If you’re leaving with a NO, its okay. It doesn’t mean that in the future you can’t get a sale from them.
Focus on finding a style that fits your personality and product or service. Don’t be afraid to try new techniques until you find something that works for you.
My Cash Machine Workshop delivers a lot of detailed information and REAL HELP in coming up with your marketing action plan, among many other things, to help you succeed with your Cash Machine and get on Your Fastest Path To Cash. Some people have even shown up to the workshop without any idea for a cash machine, and that’s fine, too. We’ll help in every way possible. I highly recommend that you take advantage of what my team and I can do for you!
P.S. What are your biggest problems when it comes to sales and marketing? Leave your comments below…