5 Easy Steps to Effective Online Marketing

25 May 5 Easy Steps to Effective Online Marketing

Do you think effective online marketing is difficult to learn? It doesn’t have to be. In fact, if you plan your learning, you can master it in a very short time.

Get started with these five easy steps:

Online Marketing LearningStep 1: Choose Your Path

There are many systems and methods to use for effective online marketing. Some people focus on SEO, others on Joint Ventures and/or social networking, and still others focus on paid marketing. It doesn’t matter what you start with first. What’s most important is that you pick one system, method or tool to learn first and master it.

If you have a natural inclination towards one method, or if you already know one method pretty well, then use that method to start. Study a variety of different methods and decide on one that you want to learn first.

Step 2: Design a Four-Week Plan

Start with a four-week plan to learn about and execute your chosen system. Include books to read and people to talk to. If you know others who have succeeded in using the system, contact them. Most people are willing to help. If they can walk you through it, that can be a big plus.

Make your plan aggressive enough to inspire you to action without being so ambitious that it would intimidate you or result in procrastination.

Your plan needs to be fast enough that you’ll know whether or not it’s working in four weeks. It would be best to invest at least two hours per day in the project, five days a week.

Step 3: Execute, Execute, Execute!

Take action! That means actually taking steps that have a fair chance of resulting in more sales (i.e. making more money).
Actions include things like setting up campaigns, building links, writing (or outsourcing) articles, etc. Action is NOT planning, learning or thinking about strategies.

As a general rule of thumb, the more action you take, the more money you’ll generate. Action is what separates the people who don’t make money online from those who do. Keep that in mind!

Step 4: Track Results, Adjust and Improve

By week 3 or 4, you should have enough data to analyze the effectiveness of your marketing.

If you’re using paid advertising, you should be looking at your ROI (return on investment) and cash flow to figure out whether it’s worth continuing, making adjustments, or moving on to another medium or strategy.

If you’re implementing SEO (search engine optimization), look at your rankings and backlinks to see how you’re doing. Don’t aim for a top five position in the search results right away; if your site moved from page 20 to page 2 or 3, that’s a success!

Step 5: Duplicate What Worked

Once you know what’s effective, repeat it. Drop what didn’t work.
Multiply your success and keep learning about one method or technique until you get really good at it. Then, expand into other areas and different ways of making money and generating traffic.

Trying to master “online marketing” as a whole can seem like a daunting task. But when you approach it method by method, small step by small step, you’ll find it’s not that difficult after all.

6 Comments
  • Sandra McFadin
    Posted at 16:15h, 25 May Reply

    This sentence;
    “Make your plan aggressive enough to inspire you to action without being so ambitious that it would intimidate you or result in procrastination.”
    is the most powerful message here…at least for me, so thanks for the reminder to take reasonable and attainable steps to action!

  • Rick Cooper
    Posted at 17:18h, 25 May Reply

    This is my favorite topic and you’ve done a great job Loral of providing 5 simple steps to get started. I particularly liked what you shared in Step 4 related to tracking results. Tracking your ROI can help you identify which online marketing strategies are working the best. Consider both money spent as well as time invested. There are a lot of free strategies, but they may take a lot of time and effort. Make sure you get a return on your investment.

  • Ken Course
    Posted at 17:48h, 25 May Reply

    I’d love to add, “Don’t set unrealistic goals in your online marketing.” The reason that so many people seem to be disappointed in their efforts is that they set benchmarks that are far above realistic numbers. It helps if you establish “micro goals” that have you advancing toward reasonable growth targets.

  • Mynders
    Posted at 19:59h, 25 May Reply

    What I like about this approach is the focusing on 1 thing at a time. Even when you pick just one thing, there are a number of pieces involved in implementing that.

    If you truly want to get results to measure in 1 month (or even two), you must pick something that can be easily monetized, so you know it can work if you scale it (do more of it).

    I’d say only look to the next project after you’ve given the 1st a full chance.

  • James Ross
    Posted at 21:17h, 25 May Reply

    And above all else, find a coach/mentor who has actually done it before and is successful !! New clients constantly ask me why their efforts have not been paying off and it’s usually because they followed the wrong advice or didn’t execute fully on good advice.

    If someone wants to be an athlete they can read about it, but without the proper coach or proper training (Such as Ken’s Internet Marketing 101), they may find themselves sitting on the sidelines…..

    • Marionwomalley
      Posted at 02:36h, 26 May Reply

      When is Ken’s Internet Marketing coming?

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