If you have a small business, you are still going to need to have a website, and you have to make sure that the website is able to stand up against all of the larger companies out there. This means that you have to have a functional site that looks great and that contains all of the information needed to get the point across, and to give viewers everything they need. You can break down some of the essential elements of a good site. If you have those, and they are easy to find on your front page, you are well on your way to having a good front page that will pay off for you.
You have to have your contact information on your front page, and you have to make sure that it’s easy to find, too. So many sites out there today do not have contact info on the front page; they make the visitors dig through the site for it. Maybe they are trying to get visitors to look at more pages, but it’s a bad idea. You want to make your site as simple as possible. Keep your contact info – at least your email address – right on the front page where it’s easy to locate.
The navigation for the site should be easy to read and understand, and you have to make sure that the navigation links work properly. It should be easy to get to anywhere on your site right from the front page. Make sure everything is easy to see and to understand. If you have a shopping cart button, then it should probably look like a shopping cart, or say “shopping cart” on it. Make the site as easy as possible to use.
Your front page should also have an email signup box so visitors will be able to sign up to get more information. The signup should be simple, and it should give visitors a way to opt out once they sign up. The right images are important, as well. You do not want to have a plain front page, but you have to make sure that the images are appropriate to your business.
Of course, thanks to all of the social media sites out there, you will want to make sure that you have your social media links on your page, as well. This will make it easier for people to connect with you.
As someone who owns and runs a small business, what do you find is the most important part of your home page? Do you have any suggestions for others to improve their pages?