Promotion and marketing are the big trouble spots for many businesses today. In fact, it’s always been like this. Knowing what’s going to “stick” when promoting is like trying to predict the future. You can use past events to come up with a projected outcome, but it’s rarely entirely accurate. You need to find some better ways to promote, and you need to make sure that they are not going to break the bank. Here are four methods that you’ll be able to incorporate quickly, easily, and for very little, if any, money at all. On the other hand, you’ll spend some hefty time doing these.
Social networks such as Facebook, Twitter, Google+, and LinkedIn are necessary for any businesses that want to succeed. In fact almost every business has one of these social media accounts today if not all. You need to have profiles on these networks, and you need to start finding followers and engaging them. However, you not want to over promote. People are already bombarded with thousands of advertisements everyday, you don’t want to turn them away. You want to engage your fan base, increase the trust in your brand. Use small amounts of self promotion.
Blogging has become an important role in the business practice today. Blogs increase your page rankings on google and other search engines. They also keep your readers informed of the latest updates while keeping them interested in your brand. Highly recommended to use them with social media.
Newsletter or E-book
Depending on the nature of your business, you might want to offer a free newsletter or e-book for people who visit your site. People like things that are free, and if you are able to provide some useful information in the book, they are more likely to remember your company. For example, if you are selling health related supplements or vitamins, you might want to offer an e-book on proper diet and exercise. Add some information about ordering right from within the e-book, and you can inform and promote simultaneously.
Videos are another cheap, effective and fun way to promote your company. High quality video blogs and even commercials are easy to create with affordable equipment or simply hiring a freelance professional to create one for you. Placing those videos on YouTube and other social networks as well as your blog will help you captivate your audience.
What are you doing to promote your business without spending a fortune? Have you tried any of the above ideas, how well did they work out?