Information overload is a big problem today.
When you’re furiously trying to win in this business world, being distracted doesn’t help. And it just doesn’t work to improvise, trying everything you can to build and grow your business, without focus and direction. That’s what information overload does. It leads you astray.
“Information overload” is a term popularized by Alvin Toffler in his bestselling 1970 book Future Shock. It refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information. – Wikipedia
Information overload can be profoundly frustrating. You’re trying to apply the best advice you get (and you get it on a daily basis). Then you don’t see why everything isn’t coming together as planned / presented / promised. Why are you spinning your wheels without forward motion?
That’s a great question.
Information overload is one of the biggest problems people struggle with today. It’s even more of a problem for entrepreneurs and small business owners. It’s time to get a handle on it, don’t you think? Chasing the next big thing in business and marketing (or anything else) isn’t going to help. You need to focus and de-clutter your brain.
If you’re paying attention to all the “marketing gurus” and wannabes, you’re wasting precious time. By following a myriad of people and tasking yourself with a huge variety of strategies and tactics, you’re going about it all wrong. You need to pay attention to ONLY those who have already accomplished what you want to achieve. And even then, you need to choose from among them!
The only way to master the art and science of business is to pick one (or maybe two or three complementary) mentors and implement with focus the best they have to offer. Don’t keep jumping from one method to the next. You can’t fully implement a disproportionate variety of tactics with any success. Not only will you confuse yourself, you’ll confuse your visitors, prospects and customers.
Let go of information overload and focus on going deep, not wide. Get determined. You can succeed! I have no doubt about it. I have confidence in you, even if you don’t!
Will it be easy? Probably not. I’m not going to sell you on a pipe dream. It takes work. I can show you the right steps to take. Don’t fight me on this and don’t take offense to what I’m saying. You won’t be able to take action when you’re suffering from information overload by letting too many people offer you advice in a variety of ways. Everybody has an opinion but they often differ greatly. You can’t go in multiple directions at once.
Focus, be determined and learn from someone you can believe in and who has already proven themselves.
What are your thoughts? Do you feel the effects of information overload? What do you do about it?