Hi! If you’re here, it’s because you want to get some insight on our Facebook advertising best practices and how to stay compliant with Facebook’s terms…you’re in the right place 🙂

YOU SHOULD

• 1) Make users scroll a bit on your landing page. Facebook does not like pages that have a high exit rate. If your page is short (like a lot of landing pages are), you need to add some depth to it and make the user spend more time on the page.
• 2) Add a navigation bar onto your landing page. Give the user options. Don’t make the only option be to opt in (and then have a subsequent exit pop up when the user tries to close the page).
• 3) Make ad congruent to landing page. Make your ad and image relevant to your landing page. No gimmicky pics.
• 4) Make the ad-to-landing page process a positive experience. You can’t use negative phrasing like, “If you don’t get this free report on how to improve your health, just give up now.” Instead, use, “Get this free report on how to improve your health and learn the 7 simple steps you can take today to create a better future.” (I know, the second phrasing is lame, but we have to be careful).
• 5) Review your landing pages. You can’t use any negative phrasing anywhere on your landing pages or videos, so carefully revise everything.

YOU SHOULD NOT

• 1) Make claims. Such as, “You will not believe your eyes!” or “Proven to put more cash in your pocket today!” or “Discover and eliminate the deadly trap that’s holding you back from financial freedom!”
• 2) Autoplay videos. Self-explanatory. Facebook hates this.
• 3) Trap the user. Add a navigation bar. Facebook does not like when users feel like they have no choice.
• 4) Use the following words/phrases in ads or pages (words like these are flagged by Facebook’s automation bots):

  • click here now

  • secret

  • make money

  • deadly

  • millionaire

  • millionaire lifestyle

  • free

  • guarantee

  • opportunity

  • get it now

• 5) Identify a user personally. You can’t say, “Hey man, I know your parents are divorced. It says so in your profile…here’s how to get over it >>>” That type of advertising is terrible anyway, but you can’t single out users individually.

Now, keep in mind that even if you follow all of these rules and don’t have bad intentions, Facebook bots may flag your account or disallow you to post certain ads simply because of the phrases you use.

For example, in one of my private Facebook groups for a non-profit organization I’m a part of, I recently wrote:

“Thank you to ______ for his kind donation. The constant generosity of your time and money never ceases to amaze me. You’re going to make this a great event.”

The post was blocked. Why? Because I used “make” and “money” in the same post.