01 May Launching Rich: Loral Coaches an Aussie Mom
Loral on The Circle, Channel Ten
Project: Loral Langemeier Coaching
They call Loral Langemeier The Millionaire Maker. She’s now my business coach. That alone is pretty exciting so I’m keen to find out where she’s going to take me on this ride.
In our first fifteen minute skype coaching session (6.15am) she delivers me my first bit of homework: to submit what she calls a GAP analysis – the difference between where the business currently is and where we want it to be – so we can build the right kind of bridge together.
She also identified a mistake we’ve already made. Hindsight is a beautiful (read: painful) thing.
“Most people are out there putting all their time and money into something – a book or product – before taking it to market,” she says. “I recommend people ask the market first what they want and then pre-sell it so you’re making money before it’s even out,” Loral says. “That’s how I do it. That’s called launching rich.”
Ouch. At Soul Sessions we have put all of our resources into building the video library before releasing it to the market last month. In other words, we launched poor. Boo-hoo.
Okay then. That’s our first f%£k up. So what now?