The Power of Networking

20 May The Power of Networking

Powerful NetworkingNetworking marketing can easily turn a small business into a thriving business. It’s such an important growth strategy that many companies hire a networking expert to take charge of it for them. Networking is an excellent customer acquisition strategy that also brings financial results.

Unless it’s something you just can’t bring yourself to do, you don’t have to hire someone to do it for you. You can manage your own effective networking plan with the following professional yet simple steps.

Create Network Marketing Goals

First ask yourself what you want to achieve with your networking efforts?

  • Do you want to create partnerships with other business owners?
  • Broaden awareness of your brand?
  • Drive traffic to your website?
  • Increase credibility?

Choose Your Tactics

Once you have your goals, design a plan on ways to achieve them. This would involve two considerations:

  1. How much time do you have to commit to networking?
  2. What strategies best support your goals?

For example, if you want to generate partnerships with other business owners, you could attend a local networking meeting each month. This could easily fit into your available time and schedule. If your goal is to drive traffic to your website, you would need to focus more on social networking sites. This strategy could very well require a daily time commitment of an hour or more, which may or may not fit into your goals.

Provide Value to Your Contacts

Touch base with your contacts on a consistent basis. Send information, notes and clippings to professional contacts. Send articles, videos and valuable email messages to social networking contacts. The more you take care of your new contacts, the more value they’ll provide you. Your networking efforts will be worth your time and energy.

Multiply Your Efforts

Consider creating a referral program and make network marketing a rewarding business framework. Each contact or customer who sends you a new customer might receive a reward. Don’t forget, the more value you provide, the more likely your new contacts will tell others about your business. Put your networking contacts to work for you.

Plan Your Networking Schedule

Without a plan, network marketing can take over too much of your time. However, you can gain control of it by simply including networking time in your schedule. Also consider using technology to help you maximize your time. Email groups and auto-responders can help you send messages to new contacts. Third party social networking applications can help you schedule posts in advance. Use resources to maximize your time.

Taking charge of your networking is as simple as setting goals, creating a plan and scheduling your time. You’ll find that it’s well worth it. Network marketing could easily become one of your most valuable strategies for making big strides in your business. And that’s what it’s all about!

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5 Comments
  • Sandra McFadin
    Posted at 16:10h, 20 May Reply

    Networking is a fun aspect of business in my opinion. I like to attend my local town’s business group meetings (found posted online or in community newsletters & online newspapers) and innovative meetings at forward thinking cafes. There is a great cafe in my town that hosts a myriad of both social and business oriented meetings every month and it’s a great way to meet people and expand your reach. The goals and tactics listed in this article are very helpful for focus!

  • Wendell
    Posted at 18:23h, 20 May Reply

    I <3 Meetups… If you've never gone – incredible way to participate in organized network marketing http://www.meetup.com/find/ Just be careful that you don't sign up for too much at first AND adjust your email settings there or you'll be flooded with Meetup updates.

  • JWR
    Posted at 19:24h, 20 May Reply

    Networking really is the key…whether its ‘virtual’ or in-person you’d better be meeting and connecting with new people if you want to succeed. The old saying still rings true…its not what you know, its who you know. New ‘contacts’ can results in customer referrals, job referrals, etc.

  • Lisa@lisasaline.com
    Posted at 19:53h, 20 May Reply

    I couldn’t agree more. I’ve had the pleasure of building an online network so that now when I go into a live event in my area there is usually someone who says “we met on Facebook, LinkedIn, etc.” The credibility is all ready in place. I love it. I am also a Chapter President of MainStreetChamber in MN. Get plugged in. It works. http://bit.ly/southmetro

    • Rick Cooper
      Posted at 21:26h, 20 May Reply

      That’s great Lisa. You are a real networking pro! I have had the same experience where I met someone online first and then in person. It’s interesting because you know them, but you don’t really know them. Networking in person definitely helps you to build a deeper relationship.

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