Got Social Media Marketing?

Got Social Media Marketing?

smmarketingWhatever your “widget” is in business, you are first and foremost a marketer.

You do realize that, right?

And since you’re a marketer, can I assume you have a strong social media strategy?

Because smart marketers are taking advantage of the social media spaces to promote their businesses — and you should be, too.

Major brands market on social media.

If major brands such as Coca-Cola, Harley-Davidson, Six Flags, Apple and Pizza Hut are using Facebook to reach their target markets, Facebook should definitely be a part of YOUR social media efforts.

Are you with me? Say yes and make it happen! (You knew I was going to say that, didn’t you.)

Learning about social networking is uppermost in the minds of most marketers. And that’s a good thing. Never stop learning.

According to a recent social media study…

70% of marketers have expressed the desire to know more about effective marketing via these channels, Facebook in particular.

(I love Facebook. My friends and “fans” rock!  ( LiveOutLoud Facebook Page >> ) We’ve got a lot of interactivity going on there. That’s why I want to talk with you about social media marketing. We’ve experienced both successes and failures. Both are valuable!)

Did you know that over 90% of marketers spend at least six hours per week on social networking? Some spend 20 hours or more! That’s because we know it’s that important to our businesses.

How much time do you spend social networking?

Do you do it by yourself or have support for it?

Let’s have a conversation about it in the comments below. (This blog is another interactive part of the Live Out Loud social networking efforts. We want to hear from you!)

Moving on…

What’s so important about social networking?

  • Heightens visibility
  • Increases “know, like and trust” factors
  • Excellent source of qualified leads
  • Positive effects on SEO and search engines rankings
  • Cost effective marketing (free!)
  • Increases conversion
  • Partnership opportunities
  • Traffic!

Which social networking spaces are the most important to deploy your strategies?

That depends.

B2C finds Facebook and Twitter as the most effective.

B2B relies heavily on LinkedIn and video (YouTube is becoming increasingly important), though they also use Facebook and Twitter.

Both types of businesses are increasing focus on their blogs because of the optimized capability of feedback.

Okay, so I’ve covered quite a bit today.

Now it’s your turn…

Think about the benefits I listed above and let’s discuss them in the comments below. Talk about which social strategies you use and why. Which ones are you ignoring and why? What’s been the most effective strategy for you?

Let’s get this conversation going. That’s what we’re all about at Live Out Loud!

  • Sandra McFadin
    Posted at 16:01h, 19 May Reply

    Most of the people I know with businesses use Facebook and Twitter. Facebook being a easy (not to mention free!) way to advertise and keep people up to date on happenings and offers. I like to keep up with my artist friends via Facebook as well and like that I can find out about art & music events via notifications- and can see who else in my circle is attending any given event. The links to external business web sites on Facebook draw me in as well- this is one of my favorite aspects of social media.

  • Deb
    Posted at 16:13h, 19 May Reply

    I focus mostly on FB and Twitter but know I should spend more time on LinkedIin. There are a lot of social sites that are niched and those are important to focus on when they are relevant to your subject matter. The key is to go where your market is, wherever that might be!

    • Sandra McFadin
      Posted at 17:17h, 19 May Reply

      Good call Deb, I think of LinkedIn as a purely professional site, great place for resumes and networking within the business community. Facebook is much more a social site that I keep up with people on, but I find great business info on FB as well.

    • Rick Cooper
      Posted at 18:32h, 19 May Reply

      Good point Deb. I have set up accounts on over 20 social media sites, but hardly ever visit most of them. I spend most of my time on Facebook and Twitter. This is a good reminder to visit some of those “other” sites.

    • Elena Calvillo
      Posted at 18:42h, 19 May Reply

      Not to mention, LinkedIn made their public trading debut this morning 🙂 I’m sure with all this publicity, more and more people are going to start actively using it just as they do with Twitter and Facebook!

      • Dwasilisian
        Posted at 01:47h, 01 June Reply

        LinkedIn is probably one the most powerful social media networks out there for your career and business. I use it to meet other experts that I can leverage, to find new clients, and through joining groups help others by answering questions and participating in discussions.

  • Andrew J. Gay
    Posted at 16:36h, 19 May Reply

    I definitely love Facebook and Twitter, but I don’t find myself frequenting them as much as I once did. Now I find much more use and interaction on niche social networks like Namesake. I think overall there is much less “noise” and more focused conversations in niche communities now that Facebook and Twitter are so big. That said, those gorillas are still a very necessary part of social networking activities.

  • Wendell Willat
    Posted at 18:32h, 19 May Reply

    Unlike Andrew, I’m finding myself spending more and more time on the big two (Facebook and Twitter) 🙂 There are definite ebbs and flows (rhythms) to social media marketing on all levels – engagement, new users, and (quality) lead gen/sales. Sometimes it rocks and the good times flow and sometimes you have to push and search to find just the right balance to engage and ‘motivate’ at the right time.
    BUT – it is ALWAYS the best possible way to speak directly with and then say thank you to your most valuable asset of all: you current and future customers.
    Remember consumers are 68% more likely to purchase something that was recommended by their friends.

  • Elena Calvillo
    Posted at 18:53h, 19 May Reply

    I think most people don’t realize HOW much you can actually do with a Facebook page. Obviously requesting friends/likes is a high priority, as well as consistently sending out updates to advertise, market and build awareness, but there are also some really great things you can do with pages. Almost every company has a Welcome page that involves fantastic and fun layouts. With a little time and research, anyone can do the same to their Facebook page (or as Loral says…find a teenage neighbor that can build a page for you within minutes and for a low cost). Some of my favorites (even though I don’t actually utilize their products) are Pampers, SAP, AXE and OF COURSE, Live Out Loud 🙂

  • Jacobroig
    Posted at 17:17h, 20 May Reply

    Loral, in my own coaching practice and the Internet 101 course participants social media is part of the mix. If you are not doing it that is an avenue of opportunity not being addressed.
    Thanks for putting this pout there, the more it is used the more it will be utilized by our next clients/.customers.
    You as always hit the topic of the day at the right time!

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