Top 3 Reasons Your Business Should Be On Twitter

17 May Top 3 Reasons Your Business Should Be On Twitter

social-mediaWhile Twitter is a relatively new social media, it’s becoming more and more important in the business landscape. And having a well thought-out Twitter strategy is a necessity.

What makes Twitter so important?

  • 106 Million Users
  • 52% are women
  • 48% are men
  • 27% login everyday
  • 37% login via a mobile device
  • 25% follow a brand
  • 67% of brand followers will purchase that specific brand

To put it simply, the sheer number of people using Twitter makes it a very strong platform to be on.

Twitter is a Multi-Purposed Business Tool

There are many different ways to use Twitter. Unlike other marketing tools that just have one use (e.g. AdWords = Generate traffic), Twitter can be used for many things.

It can be used to get new people into your sales funnel. People who’ve never heard of you will discover you and your products when someone retweets you.

Twitter can also be used as a follow-up tool to existing customers. People who wouldn’t normally give away their email address would feel very comfortable following you on Twitter instead.

It’s an excellent customer service tool. If your customers can send you a simple tweet and get a response nearly instantly — that goes a long way in appeasing them. Not that you’ll always handle it on Twitter, but letting them know on it will make them much happier.

Twitter can also be used as a PR rescue tool. If there’s ever a PR emergency, such as a bad rumor circulating, it can be addressed instantaneously with Twitter instead of using other methods that take a lot longer.

Finally, Twitter’s search capabilities make it easy to see what other people are saying about your company, your market and your competitors. It can be a mighty powerful research tool.

That’s just a handful of the different ways to use Twitter. As you can tell, it is a very powerful tool that can be used in many, many different ways.

Different People Have Different Communication Preferences

Your customers have a lot of choices in how they stay in touch with your company. They can

  • bookmark your site and come back when they want
  • give you their email
  • follow your RSS
  • join your Facebook page
  • follow you on Twitter

People have their preferences on how they want to be communicated to. There’s a very, very large audience on the internet that prefers Twitter over just about every other medium.

The idea is not to use Twitter to replace other mediums.  It’s to give your customers the medium they prefer. If they like Twitter and prefer to follow content through Twitter rather than other means, it’s usually in your best interest to let them do so.

Twitter has the traffic. It has many compelling business uses. And it has a strong following of people who prefer to get updates via Twitter rather than any other means. These are three very powerful reasons why business owners should seriously consider building a Twitter strategy for their business.

Your Turn…

How are you using Twitter for your business? Is what you’re doing effective?

8 Comments
  • Deb
    Posted at 15:46h, 17 May Reply

    I completely agree, Loral. Twitter is an important tool for marketing efforts. I use Twitter to build relationships, drive traffic to my blog and promote my brand. Very effective. I love it.

  • Wendell
    Posted at 16:10h, 17 May Reply

    Thanks Loral! I’m a full blown Twitter addict. I can’t function for more than a few hours without the stream of real time updates and breaking news. If you’re committed to education in your field of choice, Twitter is for you.

    • Andrew J. Gay
      Posted at 18:20h, 17 May Reply

      Can’t say that I’m surprised Wendell! Imagine that, you of all people a Twitter addict?

      • Wendell Willat
        Posted at 18:22h, 17 May Reply

        I’m trying to get counseling but my therapist couldn’t offer help in under 140 characters (rim shot).

  • Rick Cooper
    Posted at 16:16h, 17 May Reply

    Twitter is one of my favorite social media sites. You can follow anyone, which makes the site incredibly powerful. The key is to learn how to engage people in conversation. It will help you build a following and it shows you’re actually a real person (many accounts are fake unfortunately). Twitter should also be part of your lead generation strategy, although be careful not to promote too much. Focus on adding value.

    • Andrew J. Gay
      Posted at 18:25h, 17 May Reply

      I totally agree Rick, add value first! I have had so much more success focusing on what I could offer vs. what I can get. Hone your efforts on pitching in and lending a hand to others where you can, participate in the conversations happening, start new ones, and share.

  • Andrew J. Gay
    Posted at 18:19h, 17 May Reply

    I use Twitter quite a bit, it’s not only a ton of fun but I have made some of the best business connections from using Twitter.

    I have used it in many different ways over the last couple of years. At first, like most people, just for personal stuff, friend updates etc… Admittedly in the beginning, I thought Twitter was kinda dumb.

    Then I started using it as a way to expand my network of personal and business relationships, and that’s where the true power of Twitter comes from. I’ve made plenty of mistakes and still probably do, mostly now I use twitter very sparingly and mainly utilize it to strengthen those relationships I have developed, and occasionally to find new people I want to know and do business with.

  • Sandra McFadin
    Posted at 18:31h, 17 May Reply

    Wow, I guess I need to get on the bus here…I admit to being a slow adapter when it comes to Twitter, but reading articles like this make is more digestible. I bet I am not alone in standing at that bus stop! Great points about addressing issues instantly and driving traffic! Thanks

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