If you haven’t read December 13’s blog you’ll want to go there first. Okay, let me share with you what I see as the easiest and fastest way to cash for each of these businesses.
Dora, owner of Poor Baby, Erin owner of American Cheese, Brendan owner of Sayville Running Company and Lynn owner of Past and Presents all expressed that they had to lower their prices to compete with the economy.
The problem with that is that they’re dealing with a local economy. In other words, they’re not diversified. There’s a whole world out there they can be marketing too… And should be.
Just because you’re a brick and mortar business doesn’t mean that you can’t have items for sell on eBay or Craigslist to offset your cash flow. However, that too is chance marketing. Albeit you have a wider target audience you’re still hoping they’d like what you have to sell and at your listed price.
That’s the immediate idea that jumped out of this little video at me. Each one of these businesses can use this strategy to offset their cash flow while they build a more substantial online and mobile marketing campaign.
If you missed it, here it is again for you.