20 Jul What’s in a Business Name?

What’s in a business name is important. Your business name is the first image that your business projects. It’s what customers will think about your business (positive or negative) even before they’ve seen it. It’s the all-important branding that you need to get right. (And...

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23 May The Big Idea – Your Brand

A brand is the “big idea” behind your business. It sums up your customers’ expectations. In fact, a brand isn’t really what you say it is, it’s what your customers say it is. No matter what you decide when it comes to your brand, keep...

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