Tish Troutman had a successful run from the first Big Table she attended with Loral Langemeier. Now she is attending her 2nd Big Table with new businesses in the works.
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ACADEMYIf you’ve spent any time learning about passive income, you’ve probably realized it’s equal parts science and art.
On one hand, passive income is an objective term that covers a concrete set of topics. However, when it comes to the nuts and bolts, you can quickly find a wide range of tactics and advice.
So today we just want to cover some very basic marketing mistakes you’ll want to avoid when you start out with passive income.
Let’s begin with SEO.
Search Engine Optimization is always a point of focus, no matter what kind of e-commerce you’re into. It’s also a very contentious topic, as well. While you can certainly spend years learning about nothing more than SEO, the good news is Search Engine Optimization isn’t everything. Just as, if not more, important is establishing yourself as an authority in your field and developing your brand. SEO is great when people don’t know who to go to in the industry. However, once you’ve established your business, it falls by the wayside. Authority and legitimacy never do.
SEO is certainly important. However, don’t get obsessed with keywords and nothing else. As keywords are so easy to plug in all over your website, many beginners focus on doing that and little more. The first problem is that search engines will not reward you for abusing keywords in the hopes of getting easy visitors. Secondly, backlinks may be even more important. This refers to websites that link to yours and, in doing so, add legitimacy to it.
Be careful about linking to different pages from within your website. Do it just enough that it makes navigation easy, but not so much that search engines think you’re trying to fool them into thinking they’re backlinks. If the latter happens, you’ll pay dearly.
With ecommerce, what’s gospel today can become heresy tomorrow. So it’s worth your while to pay for audits a couple times a year when your finances allow. Google and other companies online offer services that will objectively look over your website and let you know where you’re lacking and what you should change. This will ensure you’re always ahead of the curve.
A lot goes into a successful passive income business. However, if you can’t find customers online, there’s simply no way to succeed. When you’re first starting out, make sure you keep the above tips in mind to ensure you start out on the right foot.
Michelle Milosevich attended The Big Table with the goal of taking some financial pressure off her husband so the family could spend more time together. “As I’ve worked through a lot of financial clean up around the house, in learning the differences between a tax accountant and a tax strategist, and how to get our mortgage in alignment — all that stuff has saved us tons of money. And that all came from the conversation here.”
Can’t believe it’s almost here…
Almost 2 decades ago, I started my Big Table program as a way to do everything I could to help aspiring, up-and-coming & experienced entrepreneurs create and expand their businesses. Through the years, I’ve been able to assemble an unbelievable array of skilled experts in key disciplines that every successful company & wealth-builder requires (such as leadership, marketing, sales, tax strategies, investment strategies, real estate, accounting, management & HR, just to name a few).
Thousands of people worldwide have gone through my Big Table program and tremendously accelerated their business as a result of it. It’s guided business owners to get more of what mostly everyone wants – time & money. It’s THE place to be for entrepreneurs – I’ve no doubt about that.
Each business owner who has gone through LBT has been a part of a “session.” This “session” pretty much denotes what “class” they’re in. So far, sessions 1-99 have gone off without a hitch.
The LBT program has grown & grown & grown thanks to the amazing instructors, coaches, & mentors I have on board, but most of all, thanks to the courageous & brave entrepreneurs who have graduated from the program…
And now, almost 2 decades later, we’re here – LBT 100! This Monday & Tuesday (June 23 & 24) is my LBT 100, and I CAN BARELY HOLD IN MY EXCITEMENT!
To top everything off, MY BIRTHDAY is on Tuesday, June 24…it’s going to be an amazing time!!!!!
This is such a huge accomplishment, not only for Live Out Loud, but for every single person who has played any role in our Big Table program. The instructors, the entrepreneurs, the discussion leaders, my staff – everyone has had a hand in building this from the ground up, & I’m very blessed to say that we’ve reached No. 100.
Amazing times…& amazingly blessed. Can’t wait!!!!!!
This Live Out Loud (LOL) member learned about Loral while driving in his squad car listening to the radio. A year after taking several of Loral’s classes, their lives have changed. They started with one cash machine and now they have four. The sense of community is what attracted them to LOL; “it is a community that shares, people helping people . . . Integrity, Safety and Trust.”
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